Our factory in Beni Suef is open and transparent — see how we make every piece from scratch.
From raw steel to your kitchen
High-quality steel sheets cut with precision engineering
High-pressure hydraulics forming the final shape
Professional spray + industrial oven curing
Handles, decorations, hand quality inspection
Scratch, heat & cleaning tests before shipping
Production launch — MINOVA brand
LAVINA & Linza brands launched
Distribution expansion + WG trial
Digital transformation & gas cylinder line launch
Metal utensil test
Food-safe certified
Full coating integrity
Every piece inspected
"To become the leading Egyptian brand for cookware and home essentials, competing with imports through superior quality and accessible pricing."
Competitive pricing · Marketing support · Regular supply · Flexible sets
